UI UX Tips for Designing Fintech Apps
Fintech is a booming industry, but there are very different approaches required for different types of financial applications. In this article, we will go over some of the differences between the most popular ones and ultimately provide tips for new fintech UI/UX designers in the field.
Gone are the days when consumers and businesses relied solely on banks, investment firms, accountants, or advisors to manage their money. Financial technology (fintech) solutions have virtualized much of it. In addition, fintech has allowed users to take control of their decisions and lucrative actions.
While this is certainly an interesting space to get involved in, there are different types of fintech solutions that require very different design approaches and strategies. If you want to build good apps for your customers, I advise you to focus on a subcategory of fintech rather than trying to memorize how to create each type of money management app.
Before I start an overview of the different types of fintech solutions, I want to quickly go over the elements that every fintech application should include.
UI UX Tips for Designing Fintech Apps: Elements that truly belong
There are certain elements that every fintech designer must take into account:
UI UX Tips for Designing Fintech Apps :Simplistic design
This may seem like a no-brainer. However, it’s important to remember that financial management is a very serious matter, so you can’t afford your design to be overwhelmed or indecisive.
As such, your app should only include the most necessary features and should have a soothing and stable user interface.
UI UX Tips for Designing Fintech Apps: Data visualization
Financial apps need to provide users with a ton of data, which means that a good majority of the content is in digital form. The best way to provide them with this information is to integrate it into dynamic charts.
Tables and graphs will be particularly useful, but you will also need to use color (mainly red and green) to translate the data into -to-find and digestible information.
UI UX Tips for Designing Fintech Apps: Internationalization
Unless you’re developing a region-specific banking app, it’s safe to say that it will attract users from all over the world. Using a minimal design and basic color palette will help create a universally user-friendly app. But there’s something else to keep in mind.
Currency conversions can be problematic if you don’t initially design your app with them in mind.
UI UX Tips for Designing Fintech Apps: Security Reassurances
The type of financial solution does not matter. The second time people start depositing real funds or integrating into their bank accounts, security becomes a major concern. While you are not responsible for hardening the app, you should inform users that these security measures are in place.
Once a user is subscribed, there are several ways to do so. Requiring two-factor authentication is one solution. Hiding passwords and other sensitive information (such as account numbers) behind asterisks is another. There should also be an entire section dedicated to security settings in the app.
UI UX Tips for Designing Fintech Apps: Customer Support
Even though financial apps are supposed to be self-service, users may eventually need help. In some cases, customer support will help them deal with bugs and errors encountered in the application. In other cases, customer service should be available to users who want to upgrade and/or enjoy professional services.
Efficient UI UX Tips for Designing Fintech Apps:
Fintech apps need to have a variety of support options readily available. Virtual assistant chatbots, live chat, click-to-call (or email) – everything that makes the most sense for your app. design approaches and strategies. Let’s take a look at some of the ways these apps vary and how designers take them into account:
Note: Although the examples below are all mobile apps, the same tips apply to web apps.
Even though Banking and credit card apps are two different types of financial products, their apps tend to be designed the same way. This is partly because many banks offer credit card solutions and vice versa. This makes it easier to choose a very simple, buttoned-down design to ensure consistency between products.
When it comes to what you need to do differently with these apps compared to other fintechs, here are a few things to keep in mind:
UI UX Tips for Designing Fintech Apps: Log-In
When logging in, your users should see a very high-level preview of all their accounts (if they have multiple).
For example, this is the first screen Discover users see:
This gives users an overview of what’s going on with all their accounts. The quick action buttons then make it easy to grab the account they want to focus on and do what needs to be done.
UI UX Tips for Designing Fintech Apps : Navigation
Once banking and credit card customers are in their app,
Here’s how Bank of America does it:
In the case of this application, users can perform the following operations from the navigation:
- Check the status of their accounts
- Transfer money within and between accounts
- Pay their bills
- Cheque deposit
The dashboard also provides a set of quick links to secondary actions and parameters.
UI UX Tips for Designing Fintech Apps: A soothing user interface
Checking your financial situation isn’t always the most relaxing experience, so you need to make sure your app is designed to make users feel calm and in control. You can do this with smart design choices.
Let’s take a look at the Discover app again:
There are a few lessons to be learned from this design:
- The choice of blue is smart, for the brand or otherwise, because it is often associated with stability.
- Most of the buttons are “open”. When we design buttons that are large and bold and filled with colors, they require attention. Thus, these unfilled buttons put less pressure on users to take action, giving them a greater sense of control.
- The interface is never overwhelmed with ads or affiliate products. Discover doesn’t feel the need to fill blank spaces with promotional content.
UI UX Tips for Designing Fintech Apps: Budgeting applications
A budgeting app is a way for users to see all their expenses and income in one place. As a result, they can make smarter decisions that positively affect their cash flow.
This makes the following essential:
UI UX Tips for Designing Fintech Apps: Tooltips / Walkthroughs
Budgeting is not something that everyone naturally knows how to do. As such, these apps must be configured with guided tours for users.
Here’s how Mint handles theirs:
Before users can actually set a budget, they need to know what they’re working on. Mint has designed a simple onboarding process that allows them to choose their top priorities.
You can also decide that integration tooltips are necessary to introduce new users to the app’s interface and features.
UI UX Tips for Designing Fintech Apps: Categories
The categorization of expenses is another important element to be able to budget correctly. But it’s easy to lose track of spending if users have to do everything themselves.
That’s why these apps not only need to have predetermined categories, but they also need to be able to automatically categorize incoming expenses. users don’t care about the task.
EveryDollar does a fantastic job of guiding users through creating their budget categories:
This app has thought of everything, which will encourage users to regularly use the app to track their cash flow, change their budget, and make larger money transfers.
UI UX Tips for Designing Fintech Apps: Account Integration
The last key element needed for application budgeting is account integration. Specifically, budgeting apps need to sync with users’ other financial apps to automate the collection of revenue and expense data.
Even if you don’t have to configure these APIs, you need to present them in a way so that users aren’t overwhelmed by the connection of their banks, credit cards, and other accounts to the app.
Use NerdWallet as a template for this:
In addition to ranking banking logos by popularity, you can see that a security reminder is clearly present at all times on this page. This can be a nerve-wracking experience for users, which is why the security advisory should help them reassure themselves about entering their account password details in the next step.
UI UX Tips for Designing Fintech Apps: Cash Apps
As digital commerce becomes more and more popular, for business and personal purposes – payment applications are becoming more and more numerous. However, there are a few strengths in the space, and that’s because they feel confident to exchange money online with:
Normally, you don’t want to use more than two or three different font sizes when designing digital interfaces. However, payment apps are an exception.
With PayPal for example, you can see that the labels are more or less sized in the same way. However, the amount of money in the account is well oversized:
When designing your “Money” user interface, approach it as you would with a calculator. The total should be the main purpose of the page, which means it’s much larger than the rest of the details. Don’t do it. don’t worry. Your users have spent enough time in apps to know where all the other items they need are.
This is a feature unique to treasury apps, which makes a lot of it In most cases, financial apps allow users to manage their financial data on their own securely and privately. However, payment apps allow users to exchange money with friends, family, colleagues, and maybe even the unknown Facebook who decided to buy his old couch.
For this reason, it is advantageous to synchronize a payment application with social networks or even the contacts of a phone. Cash App encourages users to integrate with social networks with the following button:
Even if users see this button and make fun of it at first, they will eventually realize how advantageous it is to connect with their contacts when it comes to sending or receiving money.
Once the user establishes the connection between the app and their contact list, there is no need to find people’s email addresses or phone numbers. Everything is done for them.
Conclusion of UI UX Tips for Designing Fintech Apps:
Accounting applications, investment applications, crypto applications, payment processing applications – so there are many types of financial solutions. So, the above list is obviously not exhaustive. What I wanted to say is that these apps are all so different, which can make designing difficult for the entire fintech.
Our recommendation? Find one or two categories that you are particularly passionate about and get involved. This will allow you to design much more effective experiences for your customers and their users.