How to Improve My Google Ranking
SEO-SEO-SEO! If you’re a writer or a blogger, you’ll hear this term more often than your own name. A buzzword in today’s age of technological advancement, SEO is what drives sales, increases exposure, and, in turn, sustains capitalism through digital scripts.
So, what is SEO again? SEO (Search Engine Optimization), more commonly known as natural referencing, is a strategy with the goal to promote a site as much as possible in Google search results. It is directly opposed to SEA (Search Engine Advertising), requiring payment to Google Ads in exchange for a sponsored positioning at the top of the page. SEO is essential in the long term as it generates qualified visits to a site. Moreover, when one looks at the nature of the Google algorithm, it is very easy to guess that SEO is inherently a virtuous circle.
In this article, I’ll be helping you all better understand this tool and use it to your utmost advantage. Be informed and stay ahead of your competition to survive the binary evolution.
How to Improve My Google Ranking: How Does the Google Algorithm Work?
The operation of natural referencing is very simple: when a Google user types a query using keywords on the search engine, several sites will position themselves on the result page. SEO being relative and not absolute, your position depends entirely on the quality of your SEO against that of your competitors!
Keywords can be short and simple, such as “sports shoes” or composed of a snippet of a sentence, so-called long-tail searches such as “black sports shoes for jogging”. It will logically be easier to position yourself on a long-tail query since the more accurate the request, the fewer competitors will be looking to position themselves on it.
It is important to understand Google’s goal: to offer consistent and quality content to its users. As for the quality of the content, several criteria are taken into account. The loading speed of the page in question, the presence of images, videos, texts, as well as the behavior of your visitors on your site are factors that play into your website ranking.
How to Improve My Google Ranking To Be Better Referenced?
First of all, it’s important to understand that doing SEO is a long-term job, and that’s what makes it so valuable. Referencing a site is a bit like planting a tree; you will have to water it regularly so that it grows, then will come the time when it will be completely self-sufficient and you will only have to reap its fruits.
Doing natural referencing, therefore, requires patience and time. However, there are good practices to put in place that could be divided into three main categories:
How to Improve My Google Ranking : Content
The Google algorithm is based on keywords. That’s why the first basic SEO factor to consider is content creation:
- Use Hashtags (#) to highlight your keywords
- Regularly publish new content
- Create FAQ / Blog pages to position yourself on top
- Optimize the internal mesh of your site
- Specify the meta data of your pages
- Promote snippets for your landing page
How to Improve My Google Ranking: In-site SEO
It consists in optimizing your site as much as possible so that it meets the requirements of Google and users. For this you will have to focus on:
- The loading speed of your site
- The sitemap
- The user journey
- Design and UX
How to Improve My Google Ranking: Out-of-site SEO
Out-of-site SEO consists of positioning links pointing to your site on other web pages external to your site. It is important that the sites concerned address the same topic that you are dealing with. You will therefore need to:
- Developing a net-linking strategy
- Create a community on social networks
- Maximize your advertising influence (SEA, Facebook ads…)
Respecting these three main categories requires regular and recurring work on your site, especially on the management of your community (social networks), on the creation of content, on the respect of a net-linking schedule, or the management of your advertising campaigns.
How to Improve My Google Ranking: Watch Out For…
Search engines are becoming smarter; the techniques that once worked may no longer work and can even get you banned.
Here are some best practices to follow when embarking on a link-building campaign. Follow these tips to be more successful in your strategy of gaining external links and to avoid falling into “Black-Hat SEO” strategies, which could do more harm than good to your website:
- Never buy services from “SEO specialists” who promise you thousands of high-quality links at a ridiculous price. SEO takes time and effort, there is no silver bullet. These services can seriously harm the SEO of your website.
- Create value and interesting content for influencers in your industry. While sometimes your customers are happy to share your website on social media, it’s more than likely that they don’t have a website to link to your site.
- Feel free to talk about other bloggers in your industry and let them know when you quote them; they will probably want to reciprocate.
- Make sure you have more “follow” links than “no follow” links.
- Subscribe to business directories related to your industry and validated by a human.
- Do not buy external links.
- Do not embark on a strategy of exchanging links with other websites.
- Focus on quality over quantity. Instead of trying to get as many links as possible from dubious websites, try to build relationships with influencers in your industry and get those websites that have a lot of authority talking about you.
How to Improve My Google Ranking: Remember…
Referencing your website takes time. You will have much more success in SEO if you apply the principles presented in this guide as part of a content strategy.
- Set publishing goals.
- Make a list of topics that might be of interest to your industry.
- Create a publishing schedule.
- Then, optimize the SEO of your articles with the techniques presented in this guide.
- Share as much as possible across all your social networks.
After about fifteen articles, you will start to see a real impact on organic visits to your website. In some highly competitive industries, it’s paramount to be familiar with how the target audience searches online. Then focus on topics overlooked by your competitors and be active in online communities related to your industry.