Prospectify

Lead Generation Web App

Service

SaaS

Project Duration

2 Weeks

Screen

40+ Screens

Made for

B2B

Tools Used

1. Project Overview

About Project

Prospectify is a B2B-focused lead generation web application designed to revolutionize marketing and sales efforts. It empowers businesses to capture, manage, and convert high-quality leads with ease. With user-friendly automation features, customizable forms, and seamless CRM integration, Prospectify enables efficient lead tracking and targeted communication. Experience improved ROI and streamlined lead management with Prospectify.

About

Problem

Inefficient lead generation processes; low conversion rates; disjointed communication between teams.

Goal

Develop a user-friendly lead generation platform, streamlining the lead lifecycle and increasing conversion rates.

Solution

Prospectify B2B lead generation web app with automation tools, CRM integration, and customizable dashboards.

Process

2. Empathy to Impact

Process

The Prospectify design process involves user research and competitor analysis, followed by information architecture and wireframing to establish the application’s structure. Visual design is then developed, creating a cohesive and visually appealing user interface. Iterative feedback and usability testing ensure a user-centered and efficient design solution.

From Ideation to Realization

Creative Process

In this case study, we discover how our intuitive and user-friendly solution empowered businesses to streamline their hiring journey.

Design Process

User research, information architecture, wireframing, and visual design are combined in an iterative process to create a user-centered and visually appealing design solution for Prospectify.

Process

1. Empathize

Conducted user interviews and surveys
Analyzed user feedback and behavior
Identified common issues

2. Define

Clearly defined the problem
Professionals to guide the design process
User stories and desired user experience

3. Ideate

Address the identified pain points and goals
Explored various automation features
generate innovative solutions

4. Prototype

Created interactive prototypes
Conducted internal usability tests
Refined Protos per User Feedback

5. Test

Conducted usability tests
Analyzed test results to identify
Iteratively refined the design

Tools

Process

My Role

I involved conducting user research, designing intuitive interfaces, and creating wireframes and prototypes. I collaborated with stakeholders and development teams to deliver a user-centered design solution

3. User Experience Simplified

User Flow

Moodboard

4. Moodboard

Inspirations

A visual inspiration hub that brings together an array of captivating imagery, color palettes, typography samples, and UI design references, guiding the creative vision and ensuring a cohesive and engaging user experience for Prospectify.

5. Visualizing Prospectify

Wireframes

Style Guide

6. Brand Flow

Style Guide

The Prospectify Style Guide is a comprehensive visual reference, presenting the brand’s identity, color palettes, typography, iconography, and UI elements. This guide ensures consistency across all design assets, fostering a cohesive and memorable brand experience throughout the Prospectify platform.

7. Interface

UI Design

A collection of thoughtfully designed screens, including the dashboard for a comprehensive view of key metrics, lead generation page to streamline lead management, lead capture page to capture high-quality leads, and analytics page for data-driven insights. Each page contributes to an intuitive and efficient user experience.