5 Tips for eCommerce Website Design for Increased Conversions
Long gone are the days when simple SEO and paid ads were critical to conversions (number of visitors to your website who make a purchase from your online store in a specified period) and higher sales.
The customer of the 21st century is smarter, better informed, and has a wealth of information at their fingertips to make the right choice. Dealing with today’s customers is not just a challenge but a pretty eye-opening experience. You have a lot to learn.
Greatest Tips for eCommerce Website Design
Your website may have great content, cool images, and engaging videos, but it’s simply useless if potential customers can’t find what they’re looking for.
Now, you could say, “Hey, I have a great website and a product that customers would empty their wallets for. I don’t need to waste time brainstorming UI/UX. “, and this is where you lose the plot and become an idiot.
It would help if you assumed that your competitor is more intelligent and is willing to invest more in their online presence. So, you need to prepare, make smart decisions, and focus on your website as if your life depends on it!
Now, let’s move on to the correct part and explore the top five tips on eCommerce UI/UX Design.
5 Tips for eCommerce Website Design for Increased Conversions are below:
1. Tips for eCommerce Website Design : Simple and intuitive navigation
All the content, multimedia, and bling on your website mean nothing if a user doesn’t know what to do on your website.
Browsing your website will guarantee how long a user will stay there and whether it will lead to a purchase or not. A dedicated designer hired knows the importance of simplicity and being intuitive when designing an eCommerce user interface.
Website navigation does not need a “reinvent the wheel” approach but a thorough understanding of users’ browsing behavior. The simpler your website is navigated, the easier it will be for a potential customer to look around. Don’t go for long navigation paths.
Keep links short, and pages should be closely related to each other for ease of navigation. Here are some tips on how to approach the design of your product page:
Remove clutter from your category section. If your online store has many categories, try limiting or dividing them by creating subcategories. For subcategories, be sure to create user-friendly navigation paths between the two.
Like copywriting, when naming categories, remember to use words that your potential customers might be looking for, not words that you think will work. (mind-reading is a myth, and you are not Professor X)
As mentioned earlier, patience is the key to effective e-commerce UI/UX design. Do extensive testing on category navigation and make sure it’s as simple and intuitive as possible.
2. Tips for eCommerce Website Design : Focus on “Call to Action.”
Perhaps one of the essential elements of an eCommerce website, call-to-action (CTA) buttons, require your full attention.
These are the buttons that work on the one-shot – one-kill principle, according to which if a user lands on a CTA that is not clearly defined, then you have just missed a sale. The user won’t return to your website because browsing your site annoyed them or confused them.
Make sure your CTA buttons are well positioned, easy to read, and contain direct words, such as “Buy Now,” “Order Now,” “Add to Cart,” and more.
A well-designed and well-placed CTA plan will significantly boost your conversion goals and increase your sales.
3. Tips for eCommerce Website Design : Optimize website speed
A slow website is a dead website. Users, especially in e-commerce, prefer to buy from websites that offer lightning-fast performance. This is one of the top tips on eCommerce UI/UX Design for influencing conversion rates.
Remember that a user doesn’t have time to wait for your page to load, nor does it have options to access it. Head over to the Google Page Speed Insights tool to see how to improve your website’s speed. In addition to benefiting from Google’s help, you can also try steps to optimize the speed of your website.
Compress files at the backend level, especially CSS and HTML. These file types tend to have duplicate or repeated codes, making them awkward. Compressing files makes them lighter and directly increases the loading time of your web page.
4. Tips for eCommerce Website Design : Personalized customer search
A customer-centric research experience is something you should look into. Not only does this help the customer navigate your store quickly, but it also offers an excellent first impression.
Thanks to smartphones and tablets, online search has significantly evolved. You can check out these two search variants that, if implemented in your eCommerce UI/UX design plan, can lead to an increase in user base conversions.
An eCommerce website is all about images. While written content is essential in terms of product descriptions, an image captures a user’s attention in the first place. The image takes the user to the product page and then checks the description, leading to the decision.
Users may not know the name of products but are certainly interested in them. Adding image recognition search on your website provides your users with a great search tool to find things.
Take a page from the general internet search model, and the first thing you notice is the rise of voice search or voice-activated search. From search engines to maps, voice search has quickly become a trend spreading rapidly around the world.
Implementing voice search features on your eCommerce website can be a great addition to your conversion goals. Voice search in your eStore will save users a lot of time and provide a unique and personalized experience.
5. Tips for eCommerce Website Design : No bling-bling on the checkout page
The checkout page is the last step in the user’s journey on your website, as you’re only one step away from the sale. This is one of the most important tips on eCommerce UI/UX Design.
This page is perhaps the most critical element of eCommerce UI design and therefore needs to be as smooth as possible. A clutter-free and well-designed checkout page can easily lead to higher conversion rates.
Let’s look at some of the do’s and don’ts when designing the checkout page.
– Display only relevant purchase information on the page.
– The order summary must be displayed at each step of the checkout process. This gives users a personalized touch and a sense of control over the buying process.
– Give users edit rights for the cart to add or remove quantities of products without leaving the page.
– Don’t use dark color schemes on the checkout page, as they cause confusion and increase the chances that a user will leave the page without completing the transaction.
– Don’t stuff the entire transaction process on one page. Users are overwhelmed by the process and information overflow and are likely to leave the page.
– Try not to place recommended product ads or links on the checkout page. IT IS ANNOYING.
Ecommerce Website Design Tips: Conclusion
E-commerce is no longer just a market trend, but it has taken on the face of a revolution that has shaken up global shopping trends in recent years. Internalizing these tips on eCommerce UI/UX Design will increase conversions and ensure proper sales.
British author Thomas Gray once said, “Trade changes the destiny and genius of nations,” and that’s precisely what e-commerce is doing and will continue to do for the foreseeable future. The launch of e-commerce heavyweights, such as Walmart, Amazon, etc., has not only brought them billions of dollars but has also given them a massive boost to the economy of their country, that is, the United States.
Now is the time for your country’s economy to compete as well!