7 eCommerce Design Myths Debunked
The myths surrounding eCommerce website design lead many businesses to make horrible decisions. The wealth of information available on the Internet often creates a sense of panic among business owners.
They fear they’ve misinformed or executed an ineffective marketing strategy when they start reading some of the classic website design myths online. The truth is that there are many myths about eCommerce website design on the internet, and they have no value when it comes to business success.
The best way to ensure that your business uses the most effective web design is to identify common eCommerce website design myths and create a strategy that implements long-established and well-documented practices.
The best way to inspire confidence in your customers is to give them relevant information to answer their questions. When you reinforce your facts with solid evidence that their marketing strategy is the best for their unique business, you create a sense of trust that companies need.
Since many customers ask about common myths they hear when networking or see online; it’s essential to educate yourself on these topics and provide your customers with well-researched information about the most frequently asked questions about web design.
Let’s look at the most common myths regarding eCommerce website design and shine a light on the reality. You’ll have the confidence to make the right marketing decisions for your business.
Ecommerce Design Myths 1: Social media creates brand recognition but doesn’t convert customers.
Good website design isn’t everything for your business success. While many people think that social media is just a platform to get your company’s name out in the world, social media isn’t just about brand recognition. Your social media engagement has a lot of power over your company’s profits.
In recent years, social media has transformed into what can be considered a sales platform. Social media marketing improves the profitability of your business. SMM investments, like Facebook advertising, prove that there’s money to be made from your social media engagement. Social media is more than brand recognition today. It offers your business the opportunity to increase your customer base, drive sales, and improve the overall success of your brand.
Ecommerce Design Myths 2: Earnings and revenue are the only metrics you need to look out for when analyzing your business.
While you want to see your business profits increase and your annual revenue increases steadily, profits and revenue aren’t the only measures of your website’s success. When designing an effective eCommerce website, you need to have an overview.
An effective online presence brings metrics of potential growth in many different areas of your analytics. If you want to analyze your business and assess its development, you need to look beyond profits and revenue. Conversion rates, website traffic, asset value, and social media engagement are other considerations.
When you track, measure, and analyze these areas of your eCommerce store, you assess the overall value of your business and correctly visualize the growth potential of your business.
Ecommerce Design Myths 3: Your website should be at the center of all your marketing strategies.
It’s hard to look beyond your website regarding online marketing. This is mainly because digital marketing and websites insist on effective web design and quality graphic design.
While these elements of your online presence are critical to your online success, they are only part of the overall picture.
Today’s business success is best measured when creating a global brand experience offered to viewers across multiple online platforms. There are so many different ways to market your products and services. If you primarily stick to your website for your marketing strategy, you limit your growth potential.
To find your most significant online success, you need to use your social media presence, email lists, PPC campaigns, content marketing strategies, and other online advertising materials to get your brand out there to as many customers as possible. Only then will you give your business the chance to reach its full potential online.
Ecommerce Design Myths 4: Email marketing is ineffective.
Although many people think that email marketing is a thing of the past, it is alive and well. Email continues to evolve as the most excellent form of communication and connection in the business world. The power of email touches both the business and personal levels.
You need to use email marketing to provide relevant content to your customers and potential customers. It’s your most effective and direct connection to your customers. You can create an email marketing strategy that converts viewers into customers for life when you deliver quality content with captivating graphic design.
Ecommerce Design Myths 5: A company’s success is measured by the number of subscribers you have.
While it’s true that high traffic and a large group of subscribers are suitable for your business, your success isn’t just measured by the amount of traffic your website generates. The most effective way to generate revenue from your website traffic is to make sure you’re targeting the right audience.
Anyone can visit your website, but will they buy your products and services? If you’re not targeting the type of customer who will likely invest in your products, your large number of viewers or subscribers doesn’t bring any value to your business.
The goal of all eCommerce website design agencies is to offer an online presence that creates a quality user experience while converting viewers into customers. You invest a lot of money in website design, brand marketing, product innovation, and customer service, and you deserve the best return on investment.
It’s essential to build your brand and create an excellent brand reputation, but you also need to put your products and services in front of the type of audience that’s going to buy them. Higher numbers do not guarantee this.
When you make sure you identify the right target audience and deliver effective eCommerce web design to that audience, you’ll get the best return on investment and see your business grow exponentially.
Ecommerce Design Myths 6: Going viral is the best indicator of business success – One of the worst eCommerce Design Myths
It now seems that individuals worldwide have a common goal of going viral. While going viral offers an excellent opportunity to build brand awareness, it’s not the only indicator of business success. And, in most cases, it won’t bring you as much success as you think.
When businesses go viral, there are two solid reasons why it doesn’t mean you’ve found the key to your most tremendous business success. The first reason is that you don’t know why your business went viral. It may not be your products or services, but just a great ad, a funny image, or an engaging video that has gone viral.
In this case, your business might even be overlooked. The second reason is that most issues of companies going viral disappear very quickly. Think of 15 minutes of glory!
Self-promotion is essential, but you need to work on it consistently. If your business goes viral, the most significant success doesn’t come from a quick self-promotion solution. Just because a large number of social media influencers share your most recent post doesn’t mean you’ll see paying customers knocking on your doors.
Shareable content is a significant asset to your business, but it’s not your KPIs and shouldn’t be measured as such.
Ecommerce Design Myths 7: High-quality products and services market themselves and don’t require website design or digital marketing investments.
It’s great when companies create products or services that are highly marketable and have high demand. But just because you have a great product doesn’t mean you don’t need effective web design, a quality marketing strategy, and other tools to promote your brand.
Even the most profitable companies continue to market their products and services. Just think about how many ads you see for Apple, Ford, or Amazon.
Marketing and advertising are part of the business that will always be necessary. It’s important to communicate what your company plans to do next continually. Customers want to hear about your latest products.
Sometimes the best way to advertise a new product is to create suspense before it is released. Think of the lines of customers sleeping outside Apple stores when the following tech product is due out.
Even high-quality products and services need a solid marketing strategy, product promotion, and innovative web design to ensure their continued success. If you want true business success, you need to put effort into your products and services, regardless of their quality.
eCommerce Design Myths: Conclusion
While we are sure that there are several other myths on the internet regarding eCommerce website design, we hope you can learn from the common myths we have listed above.
Remember that web design is crucial to the success of your business, but there are many other ways to optimize your business. Use your social media to improve your brand. Look beyond profits and revenue when measuring the success of your business.
Get more success when you create a marketing strategy that uses all the options available to make your brand visible. Make sure you’re targeting the right audience. Continue to invest in your products and services, even if they are already in high demand and of high quality.
The more you show your customers that you value your business, the more they will follow in your footsteps. And there’s a great success to be found when you create high value for your business among a group of long-standing customers.